How strange to be pondering a theory of change upon the eve of
Advent, a season more generally reserved (in theory, if not in practice) for
contemplation, reflection, and silence.
At least it seems strange on the surface. But just below that smooth meditative surface
is the churn, the anticipation, the “hurry-up-I-can’t-take-all-this-waiting”
desire for THE change that Advent points us to.
There is no change as remarkable as new life – and for most believers I
know who choose to celebrate the season, that new life means transformational
change on a global scale. Really paradigm-shifting,
earth-shattering stuff.
And so I am here thinking about such things and what it means
practically for people wanting to make a significant positive difference in
some small or large way on this planet (or simply in their own little corner of
it). The thoughts that follow are my
best practical attempt at this time to articulate my own theory of change. I include at the end of this post, as my
holiday gift to readers, a list of books that have influenced my thinking on
this subject and that I recommend heartily for the Change Agents on your gift
lists.
Change can and does occur for individuals and organizations all
the time without the application of any forethought or intentionality. Sometimes it makes life better for us, and
other times… not so much. Most of the
time, the change acts upon us without any significant impact. The weather changes constantly (especially if
you live in New England!), technology changes frequently, fashions change, and
none of the agents responsible for those changes ask us for permission or if we
believe in or embrace the changes.
(Well, they didn’t ask me.) We
simply choose to react or not react.
And that is the key: We choose
to be active or passive in the context of change in our lives. Many times the change is in response to an
external adjustment to the status quo (such as weather, technology, or fashion
trends), and other times it is mission driven.
Either way, the key difference is the decision to be the “Change Agent,”
to no longer be a passive recipient but to be an active influencer. Once an individual or organization has taken
on the mantel of Change Agent, it becomes critical to approach the change with
tools appropriate for the endeavor.
There are seven basic components that work together toward the
goal of positive and sustainable change.
These tools are critically important for individuals or organizations
that have chosen to be active agents of change.
They are not linear, and they are not always equal. In some situations, one component will have
far more weight than any other, while in different circumstances, there will be
a fluctuation across all components, a give and take throughout a change
process. Yet in every serious change
effort, each one of these components will need consideration and application.
Figure 1 shows how these components work together to move the
change forward.
Figure 1:
Seven Components of Change
Here is what I mean by each of these components:
1.
Specificity. Identify the area of change in such a
way that allows for clear goal-setting.
At a very basic level, defining the goal will let you know when you have
met it. It provides you with the ability
to measure your level of attainment and to set new goals. There is also an aspect of dissatisfaction in
this component. While the most effective
Change Agents I know are joyful, they also tend to be constantly
dissatisfied. They see specific things
(not vague angst) that can and should be improved, and they set personal goals
to improve, constantly raising the bar for themselves and their
organizations.
2.
Belief. Create and/or check for internal
buy-in (within the individuals or groups that are the targeted beneficiaries of
the change) that the specified change is necessary and worth the effort. This includes individuals’ internal belief
that they are capable of adjusting their behavior to accommodate the change. Belief is not always necessary at the
beginning of a change effort, but to sustain the change, it is absolutely
required.
3.
Expectation. Create a sense of positive
inevitability and momentum through external sources of encouragement and
accountability (community, mentor, teacher, family, and/or friends). This frequently comes in the form of someone
(or some persons or institutions) that have an assumption of attainment, an
external belief in the ability to make positive change that supports the
internal belief.
4.
Exposure. Be open to and seek out opportunities for
newness. Change occurs when something new is introduced into the status quo. Specific changes require targeted exposure,
which frequently comes through education, training, and review of
leading resources in the topic. Such
exposure can (and frequently will) lead to unexpected opportunities for further
goal setting in the specified area of positive change. It is simply the “Oh, what a great idea, I
must try that” effect. It is what incents large organizations to invest heavily
in things like benchmarking, research and development, and competitive intelligence. It is what causes individuals to try a new
form of exercise, or a new recipe, or an iPad.
Exposure leads to innovation.
5.
Will. Fuel the internal fortitude and energy to
start something new and see it through. Will
is different from belief – you can believe that something is necessary without
possessing the will to make it happen (e.g. most people agree that exercise, a
balanced diet, and a smoke-free lifestyle is better than the alternatives, but
that belief by itself will not make someone alter behavior). You can also have the will to make a change
without fully buying into its necessity, if external forces and other
incentives are strong enough to support it.
6.
Practice. Create a habit through repetition, ritual, and
mindfulness that leads to sustainable lifestyle change. Take action that will get you closer to your
goals. Putting plans into action and celebrating early successes can feed will,
belief, and expectation in very positive ways.
But practice is more than taking those important first steps. Repeatable habits have to be practical,
usable, and meaningful.
7.
Integration. Engage holistically, integrating mind, body,
emotions, and spirit toward the specific positive change. Achievable and sustainable change is not done
in siloes. In the context of
organizational change, integration of the change (particularly if it impacts
multiple stakeholders) must occur across teams, departments, and levels. In this way, all seven change components work
together for meaningful, sustainable change.
These components are infinitely applicable, yet may not
incorporate all aspects of change that occurs at the micro or macro level. What have I missed? Which components ring true for your
situation? How are you preparing for the
next big change in your life? Do share
your story of change and expose others to new ways of being a force for
positive and sustainable impact.
My Change Agent Book List
These are just a handful of my muses, those major Change
Agents who have inspired, strengthened, and sharpened my thinking on this
subject. I am sure to add to this list
over time. Let me know what books have
influenced you in your positive change initiatives and I will add to this list with
a credit for the recommendation to you.
Change or Die: The Three
Keys to Change at Work and in Life by Alan Deutschman
First,
Break All the Rules: What the World's Greatest Managers Do Differently by Marcus Buckingham
Good to
Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins
Love Is
the Killer App: How to Win Business and Influence Friends by Tim Sanders
The Power of Pull: How
Small Moves, Smartly Made, Can Set Big Things in Motion by John
Hagel III
Where Good Ideas Come From:
The Natural History of Innovation by Steven Johnson
Writing Down the Bones:
Freeing the Writer Within (Shambhala Library) by Natalie Goldberg